You might think that being a consultant is easy. Clients hire you to help change their company in some way. You make some recommendations and provide some insights and then…
I’m in the middle of two projects right now to re-brand content businesses and I’m thinking through the nuances and differences vs branding a traditional business. Here’s some things I’m thinking about right now. I’d love to hear your thoughts. @tomcritchlow or comment below.
This morning, fresh off a call with a client who’s building a new online community from scratch I wanted to find a good “beginner’s guide to community” or similar. I tweeted out this:
Context collapse. The idea that the publish box on the internet is terrifyingly broad. With one action we’re sending content to people of a million different interests, intents and types.
I just presented these slides at SearchLove in San Diego hosted by Distilled. It’s a summary of trends and insights into the business of content that I’ve seen. Tons of links and references to my favourite reading…
A few interesting strategy roles for media companies have come across my feeds recently so I thought I’d post them all in one place in case anyone is looking.
This is the story of how a weekend project and 276 lines of Python got me a job at Google. But it’s also a lesson I often tell - that side projects should be art or poetry. To be useful for your life they don’t need to be businesses.
As an independent consultant who has been thinking a lot about the concept of an agency or brand as a container for work (reference) I’m always on the eye out for fresh thinking in the agency world.
I’ve been enjoying writing posts recently that are more collections of half-formed thoughts than complete works and so I’m going to do it again with this post. What follows is an outline, or a collection of conversation starters, for digital strategy consulting.
I’ve been mulling a post that my friend Arnold wrote all day so I’m just posting some thoughts here. He posted a piece Community - the soul of the machine talking about where and how community forms:
I recently started working with a new client, though we’ve known each other for a while. In fact - we met at a conference in 2011!
Hi there. I’ve been toying with the idea of starting a semi-regular breakfast series for a while and I’m finally getting it off the ground. If you’re passionate about content, writing, CMSs, blogging or publishing for the web please come along!
Two years ago today I quit my job and headed out on my own as an independent. I’d like to talk about it a little. Maybe I can be helpful to those behind me, maybe those in front of me can add their wisdom. Maybe I just need to write.
I’ve been thinking a lot about indie blogging recently. The concept of writing on your own platform, or just writing in the fringes of other platforms. Writing with an independent voice.
Twitter the company is in dire straits. They’ve raised too much money, floundered with product improvements, squandered their acquisitions, lost too much money and finally tried to sell themselves only to have no one want to buy them. Partly because of their spam/abuse problem and seeming complete lack of ability or desire to fix it.
I’ve been working in media and content for a long time - and I like to keep an eye on emerging trends. Two videos have really stuck with me recently:
In my last post on Intentional Communities I got a request from Joshua Hardwick on what a “day in the life of a marketing consultant” looks like.
This entire blog post is written in the disqus comments. Enjoy ↓↓
It’s late, I’m tired from a long day of consulting and I’m trying to blog. The baby is asleep, Erin’s out getting some laps at the pool. Blogging is hard but has given me so much over the years that I’m trying to get back into it.
Welcome to the newly launched tomcritchlow.com
I recently read The Creative World’s Bullshit Industrial Complex by Sean Blanda over at 99u. It’s a phenomenal piece on the current state of authority and fame on the web (especially in creative circles).
Up until yesterday I used Intercom to run a livechat experience on Fiercely Curious, an online art startup that I run. But it costs $50 / month and the mobile app for iOS was acting up not always delivering notifications so I decided to play around and see if I could replicate the functionality using Facebook Messenger.
The shipping container revolutionized global trade and modern capitalism. Why? Because it standardized infrastructure. This is called intermodalism:
As an early or mid-stage startup, figuring out marketing (or growth1) is hard.
Startups like to talk about growth instead of marketing. It’s usually the same kind of thing - though there is a growing trend to uncouple the two in which case growth handles acquisition and marketing handles brand. Most of this is semantics, though you will always need to think team structure through carefully. ↩
I’m home after a long day’s work and the last thing I want to do is open up my laptop and write a blog post1. But this is week 1 of #NYCblogclub and so here we are.
Before you worry about me, I firmly believe in work/life balance and I’m disconnecting for the upcoming long weekend :) ↩
After visiting the Canadian Centre for Architecture in Montreal last month I’ve been swept away for hours in the process, history and mechanics of architecture. How fascinating the topic of constructing, designing, engineering and thinking about building the environments we live in?
Did you know that Google has a version of Google Maps that a business can buy? It’s called Google Maps for Work - it let’s you use Google Maps in all kinds of ways, for example as a tool for tracking delivery vans across a city in real time. It’s pretty cool.
I’m a novice when it comes to poetry, but striving to learn more, read more and more thoughtfully consume text. Of course, the first thing I do is turn to code.
What do we learn from looking at the world around us?
We’re living in a world where National Geographic is paying hundreds of thousands of dollars advertising on Snapchat, BMW is sponsoring collections on Medium and Purina is buying native advertising from BuzzFeed.
The theme of the week is text. Here’s what I’ve read recently about text.
Why do we blog? Let’s skirt around the question of what a blog is and focus on why we even do this stupid internet-writing in the first place.
Hello blogging. It’s been a while since we’ve seen each other.
[This is a repost of an article that originally appeared on my Svbtle blog in June 2012. I’m reposting here for posterity]
Before we dive into my theory of a world wide global economic crash in 2025 let’s first do a little background and prep work.
You’re buzzing, “partly from the free beer, partly from just meeting some awesome new connections at this hip Brooklyn meetup. You’re having a great chat with a bearded, plaid-shirt-wearing startup guy and just as you’re about to part ways he says: