Tom Critchlow

Some notes on Thinking in Public

An evolution of my small-b-blogging thesis

July 23, 2020

A few weeks ago my good friend Jim asked me if I’d run a little session for Part & Sum around the theme of “thinking in public”. I love Jim and I love Part & Sum and I love thinking in public so I jumped at the opportunity!

That Part & Sum session spawned a salon in the discord that became this figma file. I really need to find time to write this up into a more formal presentation but for now I’m capturing this figma file and sharing it out. I think there’s lots of good ideas in here.

The basic thesis is this:

Start at the top and weave your way to the bottom - there’s lots of sidenotes :)

Thinking in public - figma file

I think this idea is especially relevant for those looking to create content in a B2B context (either an indie consultant or an agency) where expertise and “thinking” is important.

If you want to hire me for this kind of coaching / strategy work to help you define a public content strategy around “thinking in public” then you know where to find me.


This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in disqus or sign up for my Tinyletter.
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