tomcritchlow.com

Featured on People & Blogs

Fri, 22 Aug 2025 00:00:00 +0000

Thanks to Manu for featuring me on his series People & Blogs. I wrote a bit about the history of this blog and how (and why) I write online…

Taking Blogging Seriously

Fri, 27 Jun 2025 00:00:00 +0000

It’s a warm summer night in NYC and I’m walking through central park with a friend, the fireflies blink around us like an external reflection of the neurons firing in our brains as the conversation sparks.

Google is Grounded and Needs to Learn How to Soar

Fri, 21 Mar 2025 00:00:00 +0000

Here’s the punchline - I think Google is missing the mark with their AI search efforts. In this post I have a concrete proposal and a prototype you can try yourself that shows a different approach for the future of search. An approach that’s better for users and in a way that’s beneficial to the open web at the same time.

3,573 Days On The Road

Tue, 03 Sep 2024 00:00:00 +0000

Every year on the 24th October I've written a reflection on the last year of my independent consulting. This would have been my 10th issue, but is instead a special issue, for reasons that will become apparent.

Working With Founders Who Have Conviction and Taste

Tue, 16 Apr 2024 00:00:00 +0000

Consulting can be easy money. Fleecing clients for cheap tricks. Clients have problems, you have powerpoints. It’s easy to flip a few quick slides into a chunk of cash and cackle off into the mountains.

LinkedIn is not a social or professional network, it's a learning network

Wed, 27 Mar 2024 00:00:00 +0000

The world of work is changing.

A Lil' Website Refresh

Wed, 20 Mar 2024 00:00:00 +0000

Welcome to tomcritchlow.com version…. 19? 25? Honestly there have been so many iterations over the years who even knows. The point is there’s a new coat of paint.

Work is a Place

Wed, 06 Mar 2024 00:00:00 +0000

My buddy Luke recently started a band called Tattoo Mustache. While we were chatting, his eyes lit up talking about jamming in the studio with his bandmates - his arms were flailing and you could feel the energy coming off him like steam from a hot pan. These weekly jam sessions are something magical - “You can just rent a studio for 3 hours” he said “it’s like $116 and they have a drum kit and keyboard and everything!”.

How do You Cultivate Customer-Centric Executives?

Fri, 01 Mar 2024 00:00:00 +0000

summary

After consulting with ~40 companies across a wide range of industries and sizes, I ask the question: what have I observed about the most successful companies?

The answer is that the most successful companies have a key executive who is customer-centric - someone who has a rich mental model for what customers want and is able to step into the customer's shoes.

I theorize that beyond a culture of being customer-centric it's the ability to make key decisions with a customer-centric mindset that is important. But how do you cultivate this perspective for executives?

(Another) Quick Riff on Narrative Strategy

Fri, 16 Feb 2024 00:00:00 +0000

I’ve been ruminating on the idea of narrative strategy for a while now. The last time I wrote about it was in 2020.