July 23, 2020

The Indie Consulting Business Model Canvas V0.1

A way of thinking about your practice

Earlier this week we ran a highly experimental session around defining and mapping out an indie consulting business model canvas.

Indies unfortunately are starved for any kind of “review” of their business - no peers, no colleagues, no performance review, and sometimes no time to reflect. This work can be incredibly useful - to just stop and reflect on your own practice. Especially on where you might want to evolve / grow your practice in the future.

So I created a template for spending some time with your business, journaling, mood boarding and filling out a picture of what your practice looks like, how it works and where there might be blind spots.

The canvas I created is geared towards my own worldview, my own practice and so on - so please treat this as only one possible way to do this. There are as many indie styles as there are indies!

For my canvas I structured the canvas around 4 “worlds” - and within each theme 3 provocations:

Inner World

Outer World

Client World

Money World

My own reflections

I spent a few hours (yes it took me that long!) mulling these and sketching out some answers and you can get a feel for it here (click to enlarge):

Note - I think the right stance here is to use the text on the left as journaling and the grey areas on the right as a mood board. The aim is to create an open, exploratory sense of your practice - NOT to create a definite, polished “one pager” for your business.

I’m still opening up and mulling some of the ideas but a few things I realized about my own practice:

Go make your own!

The figma file with my own template and a blank template is here:

indie business model canvas template

Go make a copy and have fun!

I’d love your feedback on what is most/least valuable here? And I’d definitely encourage asking your own provocations - adapt this to your own practice!

Please share back on email, DMs, discord etc.


More blog posts:

Notes on Search and AI

January 31, 2024

This post was written by Tom Critchlow - blogger and independent consultant. Subscribe to join my occassional newsletter: