Tom Critchlow

The Indie Consulting Business Model Canvas V0.1

A way of thinking about your practice

July 23, 2020

Earlier this week we ran a highly experimental session around defining and mapping out an indie consulting business model canvas.

Indies unfortunately are starved for any kind of “review” of their business - no peers, no colleagues, no performance review, and sometimes no time to reflect. This work can be incredibly useful - to just stop and reflect on your own practice. Especially on where you might want to evolve / grow your practice in the future.

So I created a template for spending some time with your business, journaling, mood boarding and filling out a picture of what your practice looks like, how it works and where there might be blind spots.

The canvas I created is geared towards my own worldview, my own practice and so on - so please treat this as only one possible way to do this. There are as many indie styles as there are indies!

For my canvas I structured the canvas around 4 “worlds” - and within each theme 3 provocations:

Inner World

Outer World

Client World

Money World

My own reflections

I spent a few hours (yes it took me that long!) mulling these and sketching out some answers and you can get a feel for it here (click to enlarge):

Note - I think the right stance here is to use the text on the left as journaling and the grey areas on the right as a mood board. The aim is to create an open, exploratory sense of your practice - NOT to create a definite, polished “one pager” for your business.

I’m still opening up and mulling some of the ideas but a few things I realized about my own practice:

Go make your own!

The figma file with my own template and a blank template is here:

indie business model canvas template

Go make a copy and have fun!

I’d love your feedback on what is most/least valuable here? And I’d definitely encourage asking your own provocations - adapt this to your own practice!

Please share back on email, DMs, discord etc.


This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in disqus or sign up for my Tinyletter.
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