Tom Critchlow
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Creativity vs Innovation

Innovation is implemented ideas

March 22, 2013

Well, the key point is you can’t mix, you know, words. Creativity is not innovation. Creativity is idea generation. And, you know, you might create a lot of ideas smoking pot or sitting in a room, but innovation is implemented ideas. Innovation is ideas that come to marketplace. - John Sullivan

I love this quote. Simply stated and to the point. Note that if you’re paying attention and feeling altruistic you don’t care if YOU bring them to the marketplace, just that SOMEONE brings them to the marketplace.


This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in disqus or sing up for my Tinyletter.