Hey, I'm Tom. I'm a dad, blogger, and AI search obsessive based in Brooklyn, NY.

I've spent my whole career helping people and companies understand how the internet is changing: search, AI, media, publishing, discovery, and the open web.

I've been an executive, a consultant and a founder. I'm currently working at Alephic at the intersection of AI and marketing and building AI Search Leaders, a community for operators trying to make sense of AI search before it makes nonsense of them.

This site is where I write about strategy, independent work, digital gardens, weird internet careers, small-b blogging, riffs and whatever else is currently rattling around in my head.

Projects

The Strategic Independent
A book about sustainable indie consulting

tomcritchlow.com

Quotebacks
A quoting tool for bloggers

quotebacks.net

The SEO MBA
Professional development for SEO professionals

seomba.com

Fiercely Curious
A brooklyn art collective

fiercelycurious.com