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Ethnography in business:

For the past 10–12 days people have been participating in a diary study about memory that I’m leading on. From the very start I really wanted the diary to be a physical thing that participants received in the post. I wanted it to be something that delighted them, made them feel like taking part was a special and valued experience.

Combining paper and Whatsapp worked a dream. We asked participants to complete the tasks on paper and then photograph them and send them to us on Whatsapp.

source: Weeknotes 5: It is possible to run a successful paper diary study.

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@tomcritchlow