Branding in the age of content (again - back on my bullshit).

https://www.ftrain.com/wwic

Hire an editor in chief.

Content is free.

Introducing friction.

Micro-experiences that leave memorable touches (the muse giraffe).

https://www.axios.com/job-of-the-future-editor-in-chief-1dde0e58-4dc3-4dfc-8a07-41494f5c635f.html http://arnoldwaldstein.com/2019/04/managing-narrative-arc/

Editor in chief or showrunner?