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I run a consulting practice helping management teams build new growth capabilities, strategic clarity and practical innovation.

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22 August 2025
Featured on People & Blogs
An oral history of the blog!
Thanks to Manu for featuring me on his series People & Blogs. I wrote a bit about the history of this blog and how (and why) I write online… Let's start from the basics: can you introduce yourself? Hey I’m Tom Critchlow. I grew up in the North of England...
27 June 2025
Taking Blogging Seriously
Finally understanding why blogging is so important to me
It’s a warm summer night in NYC and I’m walking through central park with a friend, the fireflies blink around us like an external reflection of the neurons firing in our brains as the conversation sparks. We talk about meditation, our life’s goals and wants. And blogging, of course. I’ve...
21 March 2025
Google is Grounded and Needs to Learn How to Soar
A short proposal for the future of search
Here’s the punchline - I think Google is missing the mark with their AI search efforts. In this post I have a concrete proposal and a prototype you can try yourself that shows a different approach for the future of search. An approach that’s better for users and in a...
3 September 2024
3,573 Days On The Road
The Last Installment
Every year on the 24th October I've written a reflection on the last year of my independent consulting. This would have been my 10th issue, but is instead a special issue, for reasons that will become apparent. If there’s one constant through my independent consulting journey, it’s that the road...
16 April 2024
Working With Founders Who Have Conviction and Taste
Opening up a few spots for my active advisory practice
Consulting can be easy money. Fleecing clients for cheap tricks. Clients have problems, you have powerpoints. It’s easy to flip a few quick slides into a chunk of cash and cackle off into the mountains. But to really get stuck in….. to embrace the chaos of the daily flows of...
27 March 2024
LinkedIn is not a social or professional network, it's a learning network
The world of work needs a new script
The world of work is changing. AI, WFH & layoffs. WTF. The social contract between employers and employees is weakened. In this world of work - people don’t want to engage with a professional network. Meanwhile, in a world of doomscrolling, algorithmic feeds and fake news - social media is...
20 March 2024
A Lil' Website Refresh
New design, new pages and more
Welcome to tomcritchlow.com version…. 19? 25? Honestly there have been so many iterations over the years who even knows. The point is there’s a new coat of paint. A few things that are new: New sidebar menu layout White background for most of the site A new advisor page New...
6 March 2024
Work is a Place
Maybe I don't like working from home?
My buddy Luke recently started a band called Tattoo Mustache. While we were chatting, his eyes lit up talking about jamming in the studio with his bandmates - his arms were flailing and you could feel the energy coming off him like steam from a hot pan. These weekly jam...
1 March 2024
How do You Cultivate Customer-Centric Executives?
Thinking about deep perspective change in executives
summary After consulting with ~40 companies across a wide range of industries and sizes, I ask the question: what have I observed about the most successful companies? The answer is that the most successful companies have a key executive who is customer-centric - someone who has a rich mental model...
16 February 2024
(Another) Quick Riff on Narrative Strategy
The logic of narratives, narratives as worlds
I’ve been ruminating on the idea of narrative strategy for a while now. The last time I wrote about it was in 2020. I’m convinced that narrative strategy is the frame through which I do all my consulting work. For my internal logic it is how I think about every...
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