One Year at the Rectangle Factory

Today is one year since I pulled over from my road trip of indie consulting and settled down into a full time role. Inspired by Behzod’s 30 days at the triangle factory I’m naming this series one year at the rectangle factory.

Why rectangles? Well so far the two defining logics of full time employment are ad rectangles and zoom rectangles.

Rectangles not Cubicles

Working mostly remote, with a few days in the office the defining characteristic of “office work” is not the cubicle but the rectangle.

Meanwhile, working at Raptive the majority of our revenue comes from advertising.

Why Raptive?

• People
• Betting on the web
• Customer obsessed -

Learning the Third Leg of the Stool

Input metrics, ops,

Reinforce your goals everywhere. Constantly restate the goal and how it maps to your vision and strategy. Ask how every initiative contributes. The first order effect is to make sure your team is working on the most important things. But the second order effect is to ensure your team is applying the goal to the thousand invisible decisions that will happen in the course of their work. Put the one line goal at the top of every doc.

Wither the Web?

One of the most rewarding pieces of working at Raptive is the idea that we’re supporting ads are good actually https://x.com/krishnanrohit/status/1458712566402887680

Writing?

My biggest regret from the last time I took a job was taking two years off from writing. I’m determined not to do that. I didn’t write a lot in year 1 but at least a few pieces came out.

Google is grounded Little Futures.

Room for more honest, playful writing?