More notes on AI search

AI search finally good now: https://simonwillison.net/2025/Apr/21/ai-assisted-search/

searchllm benchmark?

Google Trends for specific terms (e.g. pickup lines)

Predictions:

• Google trends gets sunset as people start linking to declining volume terms
• Google gets aggressive in rolling out AI mode etc

Paying for Search Demand

LLMs open up a potential advertising vector.

chatgpt scheduled tasks are going to be killer. It’s early but the results are astonishing.

So we’re going to get very comfortable with LLMs texting us about things.

So, if you’re Google or chatGPT you would be able to create addressible markets of people at different points of the funnel and sell advertising prompts to them.

“Advertise Wells Fargo to people in the consideration stage of buying mortgages” and then our weekly message from Gemini includes a paid message from Wells Fargo to put people into a mortgage search.

What’s the UX here? How does it break trust with user when you confide your inner secrets to LLMs and