A ternary identity plot for indie consultants

Riffing

Ternery plots: link to Matt Webb: https://interconnected.org/home/2024/01/05/triangles

Try and draw this using the

Maybe bring in this idea

https://marketingmemetics.com/hide-your-shoggoth

Show the david baker “only let clients in the strategy door” framing

Show how you can “fill up your energy” using non-client work (ref jigsaw of independence)


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Notes on Search and AI

January 31, 2024

This post was written by Tom Critchlow - blogger and independent consultant. Subscribe to join my occassional newsletter: