A ternary identity plot for indie consultants


Ternery plots: link to Matt Webb: https://interconnected.org/home/2024/01/05/triangles

Try and draw this using the

Maybe bring in this idea


Show the david baker “only let clients in the strategy door” framing

Show how you can “fill up your energy” using non-client work (ref jigsaw of independence)

More blog posts:

Notes on Search and AI

January 31, 2024

This post was written by Tom Critchlow - blogger and independent consultant. Subscribe to join my occassional newsletter: