A ternary identity plot for indie consultants
Riffing
Ternery plots: link to Matt Webb: https://interconnected.org/home/2024/01/05/triangles
Try and draw this using the
- Identity that gives you energy
- Work you’re good at
- What the market wants
Maybe bring in this idea
https://marketingmemetics.com/hide-your-shoggoth
Show the david baker “only let clients in the strategy door” framing
Show how you can “fill up your energy” using non-client work (ref jigsaw of independence)