re: Media 2020: Rise of the Renaissance Creator

Hey Jarrod, thanks for writing this piece. I like your articulation of some of these points. In particular this part:

And I want to connect this to a thread from Patrick McKenzie:

And I think that many authors are going to find themselves in an inverted Goldilocks zone when they start out, where their existing audience affinity is large enough to get a meaningful amount of money but *not cover their BATNA* until they actually get serious about marketing.

— Patrick McKenzie (@patio11) July 27, 2020

This age of substack and individual creator businesses causes:

• Marketers to gain an upper hand over content creators

Listen - the status quo, especially for journalists is not great. Low wages and uncertain working environments.

What does a media org do about this?

Some smart plays for a NYT / Vox /Washington Post:

• Replace their opinion section with a bundle of independent voices.
• Create a grant program to encourage journalism not content

https://www.amediaoperator.com/p/the-new-york-times-is-a-competitor