Small Pieces Loosely Joined

Rivers and streams and the open web

There are content companies like The Wirecutter, Finder.com, Nerdwallet and more. Where do these companies fit?

They’re so much more savvy than traditional media publications in making money. From wirecutter interview:

But, they produce content at editorial scale, without many of the institutional biases that media companies face. glkjgh


This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in the comments or sign up for my newsletter.