experiments in hypertext thinking
home / wiki / businessmagik / businessmagik

BusinessMagik. The

Star signs & zodiac Tarot Predictive analytics

More data = more reliance on intuition.

Spiritual has been uncoupled from religious.

Occult ads. Machine “visions” Glitches or ghosts

Ghosts in the machine and glitches in the streets. Our sense of the otherworldly has shifted.

Of Humans and Daemons: Channelling the Network

Tarot as collaborative storytelling

CLAVES ANGELICÆ is an installation and procedural system that enables a participant to inscribe a magical Word onto the Ethereum network.

A framework is a spell. An incantation. Invoked.

In Robert’s account, as in Geoffrey’s Historia, Merlin is created as a demon spawn to become the Antichrist and reverse the effect of the Harrowing of Hell. This plot is thwarted when a priest named Blaise immediately baptizes the boy at birth, thus freeing him from the power of Satan and his intended destiny.[14] The demonic legacy invests Merlin with a preternatural knowledge of the past and present, which is supplemented by God, who gives the boy a prophetic knowledge of the future. Robert lays great emphasis on Merlin’s power to shapeshift,[note 1] on his joking personality, and on his connection to the Holy Grail, the quest for which he foretells.

source: Merlin - Wikipedia

A universal theory of BusinessMagik

Merlin was the OG consultant Of kings and queens and consultants (and mages and jesters) Business functions like a monarchy There’s a reason we talk about samurai and freelancers

Skills of the mage (consultant):

  • Scrying
  • Soothsaying
  • Truth-telling
  • Divination
  • Spells
  • Wisdom

“Ideas about a person’s place in society, his role, lifestyle, and ego qualities will lose their hold as the cohesive forces in society disintegrate. Subculture values will proliferate to such a bewildering extent that a whole new class of professionals will arise to control them. Such a Transmutation Technology will deal in fashions, in ways of being. Lifestyle consultants will become the new priests of our civilizations. They will be the new magicians.”

Beauty vloggers—mostly young and femme-presenting—appear to be strangely vulnerable to spirit possession, ghost hauntings, and more.

source: [Why Youtubers See Ghosts Rhizome](

Some Recommended Reading on Magic

One of the files in my smartphone’s Notes app is named “Digital beliefs.” This is a document I update weekly, when confronted with unconventional uses of digital technologies, or habits and behaviors relating to supernatural influences

source: [A Persistence of Magical Thinking? continent.](

The objective of this paper is to connect the somewhat obscure concept of hyperstitions — as developed by the group of researchers that operated under the banner of Cybernetic Culture Research Unit — to the concept and theories of ‘images of the future.’

source: Cultivating Hyperstitions - Jorge Camacho - Medium

Magical practices offer heightened expectations and altered experiences of both magicians and participants in a variety of performances and in “qualified places,” from Davos, monetary policy committee rooms, and courts of law, to concept restaurants, fashion runways, and award ceremonies. The study of magic in contemporary society privileges forms of charismatic explanation for phenomena, rather than rationally “explaining away” curiosities. Indeed, “magic is alive and well” (Masquelier 2004: 95) and adds to our growing enchantment of modernity’s—and capitalism’s—global reach.

Source: Performing Magical Capitalism - EPIC by @epicpeople_org

Machine learning tarot