Narrative Strategy
The more companies I work with the more convinced I am that there is a new field of narrative strategy required. One part positioning, one part communications, one part strategic change. How do you create new narratives for companies that cross the divide from inside to outside and drive change at a fundamental level?
Objective
Define and document a new kind of corporate strategy called narrative strategy.
Key Question
How do you distill this idea down to something understandable and compelling that doesn't look like simple positioning work.
WRITING
RESEARCH