Positioning & Texture

Subsurface positioning

Build new marketing capabilities subsurface: working with executives in new roles, to intentionally blur the boundaries between consulting and coaching.

Howard: Story driving marketing and story driven employee experiences Subsurface: production and craft is the difference. Elevating boring experiences (onboarding, training, marketing campaigns) into remarkable magical, games, stories and rich narratives.

Elan: Help brands build remarkable stories Subsurface: Elan is often the 4th or 5th agency. For when everyone else failed, Elan has a unique ability to cut through the chaos in difficult situations to create clarity, with positioning that’s simply MORE TRUE than the people that tried and failed.

Behzod: Helping you build research capabilities Subsurface: helping executives make decisions better