What is the next most useful thing?

A motto for indie consultants

It’s about being useful, not right. Strategy & stewardship The work is always in service of the next action

Gives you license to push back on clients (they ask for legible work, not useful work)


This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in disqus or sign up for my Tinyletter.