The Phoenix of Innovation

Your design sprint will fail unless you burn it to ash

Story from being at Google: things die. But from the ashes emerge

How you might embrace this from the outset.

Is this necessary? Or is there a way to avoid it?

This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in the comments or sign up for my newsletter.