The Products of Media

Games and utiilities

Revamping an old post.

Successful media orgs are developing product capabilities to take advantage of the product experiences the web offers.

NYT crosswords / cooking drives meaningful part of their subscriptions

Robin Kwong has a post on this too I think? Uber game example.

Needs to be separate from editorial operation. Requires R&D.

I don’t know why it was so surprising when I read it. But when I saw the headline I suddenly realized all at once that we’re in a new era.

How The New York Times plans new subscription products

Maybe? Why hasn’t it happend yet?

Subscriptions - more broadly publishers having to figure out how to do real product development (link to NYT devlops new products)

Future of games is content - see how often fortnite publishes new content.

So - is the future of media organizations games?

FT uber game Brexit bus NYT crosswords NYT new products

This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in the comments or sign up for my newsletter.