The Products of Media
Games and utiilities
Revamping an old post.
Successful media orgs are developing product capabilities to take advantage of the product experiences the web offers.
NYT crosswords / cooking drives meaningful part of their subscriptions
Robin Kwong has a post on this too I think? Uber game example.
Needs to be separate from editorial operation. Requires R&D.
I don’t know why it was so surprising when I read it. But when I saw the headline I suddenly realized all at once that we’re in a new era.
Maybe? Why hasn’t it happend yet?
Subscriptions - more broadly publishers having to figure out how to do real product development (link to NYT devlops new products)
Future of games is content - see how often fortnite publishes new content.
So - is the future of media organizations games?
FT uber game Brexit bus NYT crosswords NYT new products