I have availability for new clients for the firs time in about 18 months and I’ve been reflecting.
Yes, I made a workshops page. Does it accurately capture the work I do? No. Of course not. How could it?
What use is content without a distribution engine behind it?
How to do “authentic” marketing?
How to build a marketing machine that doesn’t make me feel grimy.
So I’m contemplating building a media brand - not a consulting brand. But to sell consulting! Why else? I need to eat.
Having just posted strange attraction - there’s a sense that people love it because it gives them a way to do marketing without actually doing any marketing.
People hate marketing. The idea of cold-outreach, sales funnels, gated content etc.
But these things work! So the real trick must be learning how to do these things authentically too - to have some sense of genuine-ness.