How do you measure your most engaged and loyal users?
Media organizations struggle with this espeially because they have no product. They have no action that grounds their experience. Most businesses have some kind of puchase, subscription, signup etc that can stand as a proxy.
This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in disqus or sign up for my Tinyletter.