Branding in the age of content

How and why

Revist last post. Surface my wired.com tweet and ensuing conversation.

A paywall changes your incentives and will change your business. E.g. NYT running TV ads and coming up with slogan

The answer is far more complicated than make every page an about page.

But the answer has to be more than “hope it shines through in the editorial” too.


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Notes on Search and AI

January 31, 2024

This post was written by Tom Critchlow - blogger and independent consultant. Subscribe to join my occassional newsletter: