Branding in the age of content
How and why
Revist last post. Surface my wired.com tweet and ensuing conversation.
A paywall changes your incentives and will change your business. E.g. NYT running TV ads and coming up with slogan
The answer is far more complicated than make every page an about page.
But the answer has to be more than “hope it shines through in the editorial” too.
This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in the comments or sign up for my newsletter.