The Business of Content

Commercial content, publishers and brands in the current media landscape.

There are content companies like The Wirecutter,, Nerdwallet and more. Where do these companies fit?

They’re so much more savvy than traditional media publications in making money. From wirecutter interview:

But, they produce content at editorial scale, without many of the institutional biases that media companies face. glkjgh

Fragments of The Business of Content

The bottom if falling out of the display ad business (link to youtube)

Publishers are rushing to compete (link to wirecutter)

Best Products at hearst ()

This blog is written by Tom Critchlow, an independent strategy consultant living and working in Brooklyn, NY. If you like what you read please leave a comment below in the comments or sign up for my newsletter.