Notes on Customer Focused Organizations

How do you become customer centric?

“Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95% of what we build in AWS is driven by what customers tell us they want.”

https://www.sec.gov/Archives/edgar/data/1018724/000119312516530910/d168744dex991.htm

Wardly Maps - it’s the non-commodity elements that need the most customer-centric thinking?


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This post was written by Tom Critchlow - blogger and independent consultant. Subscribe to join my occassional newsletter: